eBrandAid.com to the rescue
With over 20,000 food items sold today in grocery stores and a growing number of companies using marketing buzzwords, such as “organic,” ”fat free,” “all-natural,” and “light,” one needs to read the fine print to find out the true story behind the product. While today’s healthy shoppers are savvy enough to bypass the front label and go to the nutrition facts, consumers don’t have the time or the knowledge to understand what really matters: the ingredient list.eBrandAid.com was founded by a team of expert label readers toprovide consumers with entertaining, yet reliable and easy-to-follow information that reveals the truth behind popular grocery store brands.
eBrandAid (www.ebrandaid.com) has been providing free email tips to subscribers since its inception in November 2007. The site’s mission is to help shoppers have a healthy, stress-free experience in finding tasty and nutritious products while avoiding being tricked by misleading food labels. The site consists of three rotating features: Label Lessons, The Doctor Is In, and BestBrands. Each section provides extensively researched information on junk ingredients found in popular brands and offers tips that cut the time spent in the aisles.